Nicolle Associates is committed to investing in the future of yacht marketing to put our clients’ listings first

The world of Yacht Brokerage is changing, and so are we.

Over recent years advertiser’s rates in the yachting market have been rising rapidly. At the beginning of 2024  – having acquired the majority of industry marketing platforms over the past years – Boats Group launched their new digital platform for brokerages, with marketing packages including premium subscriptions for Global Marketing access.

Nicolle Associates has advertised on Boats Group websites including Yachtworld for many years, in fact our relationship with them is so strong that in the early years of both businesses we shared our employee Christmas dinners. Despite the added expenses, Nicolle Associates has subscribed to the new Boats Group Global Select program, the highest possible option available – we believe that this is a worthwhile investment both for our business, and most importantly for our clients.

“Best of breed marketing is a very challenging subject right now in the boating industry,” said Adrian Nicolle, founder of Nicolle Associates, “Advertisers have continued to raise their rates for years, however most recent pricing will make some very clear differences between broker marketing offerings where some brokers are restricted by cost in their ability to properly advertise, and others are having to close.”

On launching their new program, Boats Group explained “we own & operate the world’s largest and most popular boating marketplaces. Boating consumers from across the globe count on our websites to buy their next boat, sell the boat they have and explore the boating lifestyle.”

For Nicolle Associates, the benefits are clear, and combined with our already established website and social media advertising, the investment in Boats Group’s Global marketplace is a big step forward in the brokerage industry.

“In addition to our own and other websites we partner with, the Global Select program forces our clients’ listings up the search results on Boats Group worldwide advertising portals” continued Adrian. “This investment means that we receive access to Boats Group’s full suite of digital solutions plus full exposure across their network of boating marketplaces and for the seller in simple terms – your boat will be seen more often, get more leads, and be sold faster when listed with us.”

So far, Nicolle Associates has seen a sizeable increase in activity. In addition to our own findaboat, other brokers and other industry web sites (e.g. Scanboat (Scandinavia), Yachthub (Australia), The Yachtmarket and Apollo Duck (both European)) that we partner with, the number of leads received from Boats Group / Yachtworld websites was up 58% in February 2024 compared to February 2023, as a direct result of our commitment to the new Boats Group Global Select program.

Our ethos as a brokerage has always been to put our seller’s boats in prime position to sell. This means advertising your yacht for sale across as many websites as possible, maximising the chance of finding the perfect buyer, as well as targeted Google searches and social media advertising. While Nicolle Associates own web site findaboat is one of the leading brokerage sites in terms of number of visitors;  we use multiple listing systems, now enhanced by the Boats Group Global Select program, that feed your yacht to many websites, including:

Findaboat, yachtworld (Worldwide), boats.com, boatsandoutboards, boatshop24.com, boot24.com, lodzie24.com, botentekoop.nl, botenbank, yachtfocus, annoncesdubateau, inautia, topbarcos, youboat, cosasdebarcos, Apollo Duck, Scanboat, Yachthub, iNautia, The Yachtmarket and many more that these sites partner with.

Nicolle Associates also benefits from 23 years’ experience in the industry, utilising our network of connections with more than 250 of the main yacht brokers worldwide, we offer to work on co-brokerage with all potential brokerage partners to match buyers and sellers. In fact, up to half of our brokerage sales are in collaboration with our co-brokerage partners worldwide, our cooperative approach ensures the very best outcomes for our sellers. Read more about Co-Brokerage here.

What is more, unlike many other brokerages, Nicolle Associates don’t have a conflict of interest in selling new boats or trade-ins that we have in stock. We are solely a yacht brokerage firm, whose only priority is to match the right buyer to the right boat. Sellers can list with us in the confidence that their boat won’t be used to sell our own inventory of new or stock boats.

Handling enquiries 24/7, our industry trained marine professionals work on a no sale, no fee basis to handle the marketing, negotiation and conveyancing of the sale of your yacht or motor boat. We also provide guidance on valuations utilising live market data and the vital resource of historic Sold Boat information, provided by Boats Group. As part of the new Boats Group package scheme, this invaluable data, including full details of boats that have previously sold, will no longer be available to all brokerages. Nicolle Associates understand the value of this data and have ensured through our investment that we maintain access to this for our clients’ benefit.

Nicolle Associates have carefully considered the changing industry, our clients’ needs, and the opportunities offered by the new Boat Group program and have decided to make a big investment in the future of Yacht Brokerage worldwide.

We ask those considering listing their boat for sale to consider: How will your boat sell if it isn’t marketed properly?

If you would like to discuss how Nicolle Associates can provide you with the very best marketing available, all on a ‘No Sale, No Fee’ basis, we would love the opportunity to work with you. Our ability to reach clients is second to none, by using our service our clients are more likely to get best value and a quicker sale time. We hope to speak with you soon about your future boating plans!

Your boat will be advertised on the following websites by Nicolle Associates:
Findaboat.co.uk
Yachtworld
Boats.com
Boatsandoutboards
Boatshop24
Boot24
Lodzie24
Botentekoop.nl
Botenabank
Yachtfocus
Annoncesdubateau
Inautia
Topbarcos
Youboat
Cosasbebarcos
Apollo duck
Scanboat
Yachthub
The Yachtmarket
+ Many more that these site partner with
+ 250 colleague broker websites